Brand Look & Feel · Direction
Carbon science, regenerative earth.
A premium, scientific identity for Georgia Wood Char — built for a global audience in biochar, soil health, and insured carbon credits. Confident, credible, and quietly warm.
01 · Palette
Color system
Mostly carbon + warm paper neutrals carry the brand. Pine signals sustainability; clay is a small, premium accent — never dominant — so it reads global, not regional.
Recommended usage ratio
Neutrals dominate for a clean, scientific feel. Clay is reserved for a single warm moment per view — a number, a link, a badge, or the primary CTA.
02 · Typography
Two fonts, restrained weights
Fraunces brings editorial authority and organic warmth to headlines and metrics. Satoshi keeps body copy crisp, modern, and globally legible.
Optical serif · Google Fonts · weights 300–600 (avoid playful)
Geometric sans · Fontshare · weights 400–700
Georgia Wood Char diverts wood waste from landfills and converts it into high-quality biochar that sequesters carbon, restores soil structure, and generates insured credits — shipped to growers and industries worldwide.
03 · In context
How the system reads
Carbon-credit metrics, white papers, and global reach — the moments that matter for a B2B climate-tech buyer.
Carbon Credit Yield
Insured credits sold directly to buyers — no broker, full traceability. Exact credits-per-ton figures remain confidential.
White Paper Library
Activation & nutrient recovery
Light citric-acid activation preserves cellular structure, enabling nutrient and heavy-metal binding from storm water.
ISCC+ Certified Structure preserved04 · Guardrails
Keep it premium climate-tech
Not local craft. Not farmhouse. International, scientific, and quietly confident.
Lean neutral & dark
Carbon and paper carry 65%+ of any view. Color is emphasis, not decoration.
One clay moment
Use clay for a single accent per screen — a number, a link, a badge, or the primary CTA.
Scientific cues
Data cards, certification badges, document-style layouts over rustic textures.
Avoid the clichés
No woodgrain, leaves, craft badges, or farmhouse type. This is international climate-tech.
Brand questions?
This page is the working brand direction for the site and future materials. Reach out if you need assets, extensions, or clarification.
Contact the team